“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs The moment I disclose my identity as a designer, a set of simple yet not easily answerable questions pop up from my friends and relatives, let alone my clients. I turn to myself and ponder, is it something so complex that makes it difficult to fathom or is it its simplicity? Design is a very powerful tool to express an idea or sell a product. It is an agent of innovation. Yet, the...